Hidex celebrates 30th Anniversary with Global Distributor Network in Levi
April 04, 2023
On 23rd March 2023, Hidex celebrated its 30th anniversary in Levi, Finland with colleagues from around the world. The friends of Hidex toasted to the vision company Co-founders Jukka and Marja-Liisa Haaslahti dared to have back in 1993 and has today grown into an extensive network dedicated to advancing science.
On a particularly memorable Thursday evening, colleagues from more than twenty different countries found themselves seated shoulder to shoulder in a charming restaurant located in the picturesque town of Levi. The day marked 30 years since the company was founded, and colleagues both old and new raised a glass to this significant milestone.
On a particularly memorable Thursday evening, colleagues from more than twenty different countries found themselves seated shoulder to shoulder in a charming restaurant located in the picturesque town of Levi. The day marked 30 years since the company was founded, and colleagues both old and new raised a glass to this significant milestone.
Hidex distributor meetings are a yearly tradition, that had to be paused for 3 years during the difficult pandemic times. For this reason, the 2023 meeting has been looked forward to eagerly by many, as dear friends awaited meeting one another again.
Hidex meeting attendance
Over 40 participants flew from all over the world from as far as Japan, Korea, Canada, Brazil, and many more, to attend the 3-day meeting. The objective of the meeting was to share key developments in the Hidex product lines including liquid scintillation counters, gamma counters, microplate readers, radiowater generator, consumables for LSC, and LSC sample preparation. The meeting also focused on discussing new application areas, exchange of sales best practices, and group brainstorming sessions.
‘’As someone attending the Hidex meeting for the first time, it was a great experience. The level of engagement and collaboration among attendees was impressive, and it was truly inspiring to see the level of creativity that was present throughout the event. Plus, the snowmobiling and husky ride were a fun way to relax and recharge. It's exciting to see where Hidex is headed next.’’
Goal of the meeting
The meeting days also saw the launch of a new liquid scintillation counter – the new Hidex ULLA. The ultra low level LSC has been designed to meet the most demanding needs of measurement of radioactive activity. The analyser has unmatched performance in the LSC market and has been created as a solution for the global LSC market which has had a pressing need for ultra low level analysis. With the launch of the new solution, Hidex and local country representatives will now add the product to the existing Hidex product portfolio in the upcoming months, with customer installations starting 2023.
"As always, marketing meetings at Hidex are a real boost of energy and inspiration to further increase the marketing efforts and thereby increase future sales. In addition, this years’ meeting was held in an absolutely fantastic environment."
Colleagues for decades and more
To mark the special occasion, the meeting and anniversary dinner was organised in the most sought-after location in Finland - Levi. A town that is popular for receiving visitors from all over the globe for its charming skiing hills, winter activities, and the possibility to see the infamous northern lights. As a company who believes that business and relaxation can go hand in hand, fun activities were also arranged during the Hidex meeting with groups that enjoyed husky rides, ice karting, snowmobiling, snowshoeing, and of course, skiing.
The event reflected on the journey the company has been through in the past three decades, since Jukka Haaslahti, Juhani Aalto and Timo Oikari began revolutionising the liquid scintillation counting industry. Jukka Haaslahti has passed the torch to his children, Liisa Rosenqvist as the Chairman of the company board and Ville Haaslahti the Managing Director, as the company continues to be a family-owned business. The 30th anniversary milestone brought fond memories and achievements along with a renewed mission to continue doing what we do best – constantly innovate and provide the best support to our customers.